Chapter 1: Introduction
Chapter 2: So Why Botox? The Why, What, How
Chapter 3: Concierge Aesthetics, Growing an Organic Following (Without Burning Out)
Chapter 4: Licensing and Legal Structure, Medical Director
Chapter 5: Ordering Supplies
Chapter 6: Obtaining Malpractice Insurance: First Steps and Practical Concerns
Chapter 7: Setting Up Your Accounting and Structuring Your MSO (if applicable)
Chapter 8: Clinical Training
Chapter 9: Seeing Your First Client
Chapter 11: Creating Your Basic Brand Kit, Social Media, and Website
Conclusion
